Worley

Brief

Worley went through a complete rebrand in 2023. Building on the foundations of the past 50 years and reflecting the common purpose of their people, led them to their brand positioning, to be the straight talking partner the industry needs to make sustainable transformation a reality. The refreshed Worley brand is distinctive and vibrant. Our job was to create a sonic logo that reflected

Strategy

Inspired by the planet which Worley want to protect, S&W's approach was inspired by the air that we breath, the thermal energy that nurtures life, the plants that keep us nourished and the deep blue sea.

Creative

Using a blend of the human voice, clapping, modern synthetic sounds and a memorable upbeat melody, S&W's brand new Worley sonic logo elicits an emotional response: An uplifting, positive ambiance that reflects the new Worley brand positioning.