The Star

Brief

Create a brand music suite and sonic logo that caters to all of The Star’s multifaceted offerings across its network.

Strategy

Elevate the Star brand into an indulgent, premium, contemporary tourism and entertainment playground using a combination of orchestral and modern instrumentation.

Creative

S&W created an epic orchestral theme showcased in the Star’s permanent grand foyer installation, as well as a contemporary retail version for radio and online executions. All compositions feature the Star’s unique brand mnemonic.