Panadol

Brief

Refresh Panadol’s sonic palette for their Rethink Care platform.

Strategy

Create a top down audio branding solution that stems from a master brand track – including additional iterations to keep the brand messaging consistent across all of Panadols individual sub-brands.

Creative

S&W composed a modern uplifting theme featuring a repeating four-note mnemonic for the Panadol Masterbrand. We then adapted the instrumentation for Children’s Panadol and Panadol Extra.

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Panadol

Brief

Strategy

Creative