IMB Bank

Brief

Create the music and sound for an extensive advertising campaign featuring nine television assets.

Strategy

Create an underscore for the films, so that no matter its story, it would always resolve on the IMB Bank’s sonic logo.

Creative

S&W centred IMB’s rebrand around a sense of community and compassion. Our musical choices resulted in a warm engaging brand track with many human elements including live cello recordings and choir vocals.

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IMB Bank

Brief

Strategy

Creative